Eric Nitsche

We are now into the second part of the mod. Looking back I definitely have a type of graphic arts that I am drawn toward. The type of work I speak of is usually colorful, geometric, and modern (next time I will attempt to write about an artist that predominately work in black and white). As is the case with Eric Nitsche. Nitsche was born 1934 in Lausanne, Switzerland. Early in his career at the age of 26 Nitsche moved to the United States where he became known for his partnership with defense contractor/engineering company General Dynamics. General Dynamics hired Nitsche as the company’s art director where he was responsible for and successfully completed their advertising graphics and corporate logos. Post General Dynamics, Nitsche went on to the design of books more specifically children’s books. I mentioned previously what attracts me to this type of graphic design the article states it more skillful than I. Nitsche’s work can described as “meticulous attention to details of page composition, the elegance of simple type presentation, and the juxtaposition of elements on a page. His hallmarks were impeccably clear design, brilliant colors, smart typography, and an adherence to particular geometric foundations.” Eric Nitsche passed in 1998.

More very interesting and fun General Dynamic logos created by Nitsche over the years.

http://www.bing.com/images/search?q=general+dynamic+graphic+logos+nitsche&FORM=HDRSC2